HFCS, Consumers and You.
Consumers. Where would your business be without them? Your success depends on listening to what your customers are saying. However, it's important to know who's doing all the talking. If you believe many of your customers are concerned about high fructose corn syrup (HFCS), independent research tells a very different story.
According to Mintel Research Consultancy, only 3 percent of consumers actually look for HFCS on the label. Moreover, a Nielsen scan of 3,200 SKUs shows that brands that switched to HFCS-free formulations saw flat or falling market share.
Instead of basing your decisions on a small but vocal minority, find out what expert research and real-world data from industry leaders, such as Mintel and Nielsen, have to say about actual purchasing behavior.