Consumer Research

Consumers Avoid Total Sugars 7x More Than They Avoid HFCS
Source

Mintel Research Consultancy, October 2012

HFCS, Consumers and You.

Consumers. Where would your business be without them? Your success depends on listening to what your customers are saying. However, it's important to know who's doing all the talking. If you believe many of your customers are concerned about high fructose corn syrup (HFCS), independent research tells a very different story.

According to Mintel Research Consultancy, only 3 percent of consumers actually look for HFCS on the label. Moreover, a Nielsen scan of 3,200 SKUs shows that brands that switched to HFCS-free formulations saw flat or falling market share.

Instead of basing your decisions on a small but vocal minority, find out what expert research and real-world data from industry leaders, such as Mintel and Nielsen, have to say about actual purchasing behavior.

Source

Mintel Research Consultancy, October 2012

FACT:
3,200 SKUS = FLAT SALES FOR HFCS-FREE FORMULATIONS

Source

The Nielsen Company, September 2012

When Customers Ask, Give Them the Facts.

Build your customer relationships with straight answers on HFCS.

Answering Consumer Questions

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.