Answering Consumer Questions

Myth: HFCS-free products are in demand
Source

Mintel Research Consultancy, October 2012 and The Nielsen Company, September 2012

Build Customer Relationships With Clarity and Confidence

Some of your customers may have questions about high fructose corn syrup. By giving them timely and consistent answers based on fact, you can strengthen customer relationships and help deepen your customers' understanding of high fructose corn syrup and its role in your products.

Communication tips:

  • Be clear, prompt and consistent.
  • For email correspondence, a 24-hour response turnaround is ideal.
  • If your response time is longer, use an automated reply that gives a more specific expected response time.
  • Consider adding a standard FAQ response across your brand, product and corporate sites to provide clarity and assurance.

When Customers Ask, Give Them the Facts.

Build your customer relationships with straight answers on HFCS.

Answering Consumer Questions

Answering Consumers: Email Templates

Use our email templates to deliver clear, consistent and timely answers to your customers.

Email Templates

Answering Consumers: Phone Scripts

Use our templates to ensure your company representatives answer consumer questions clearly and consistently.

Phone Scripts

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Thank You

Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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Schedule your free lunch & learn

Get the facts you need to make informed sweetener choices with a free lunch and learn presented onsite at your business. We'll share the latest third-party research on HFCS from Mintel, Nielsen and the scientific community.

Hear the experts. Ask questions. Find answers.

We'll tailor our presentation to fit your schedule and address your top concerns. To sign up, fill out the information below. All fields required.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.