Shopper Data: Customers Aren't Buying HFCS-Free
Do customers really want HFCS-free products? Will going to all the cost and trouble of switching from HFCS to sugar be worth it? Of all the business factors to consider with switching to sugar, it's actual purchase behavior that truly counts.
Since 2010, Nielsen has been collecting shopper data as part of a comprehensive review of retail products that switched to HFCS-free formulations. The review covers the performance of 25 leading brands of more than 3,200 SKUs in beverages, baked goods and prepared foods based on data going back to 2006. Regardless of market strategy, brands that switched have continually seen flat or falling marketing share.
Click on the images below to enlarge the Nielsen shopper data charts.