Nielsen Shopper Data

Fact: in a nielson scan of 3,200 skus, hfcs-free sales were flat or falling
Source

The Nielsen Company, September 2012

Shopper Data: Customers Aren't Buying HFCS-Free

Do customers really want HFCS-free products? Will going to all the cost and trouble of switching from HFCS to sugar be worth it? Of all the business factors to consider with switching to sugar, it's actual purchase behavior that truly counts.

Since 2010, Nielsen has been collecting shopper data as part of a comprehensive review of retail products that switched to HFCS-free formulations. The review covers the performance of 25 leading brands of more than 3,200 SKUs in beverages, baked goods and prepared foods based on data going back to 2006. Regardless of market strategy, brands that switched have continually seen flat or falling marketing share.

Click on the images below to enlarge the Nielsen shopper data charts.

Source

NECG Analysis, Confidential Sources

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

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  • Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

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