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“It’s not so important as to what type of sugar. What’s way more important is how much sugar is in a product.”

Joy Bauer, M.S., R.D.

May 15, 2012 - Nutrition expert and best selling author Joy Bauer speaks about sugar on the “Today Show.”

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Latest News

The 'all-natural' fightback? Judge throws out AriZona Iced Teas lawsuit and blasts 'dilatory' plaintiffs' counsel

Apr 4, 2013 A decision by a judge to throw out a class action lawsuit alleging that AriZona Iced Teas are not ‘natural’ because they contain high fructose corn syrup (HFCS) and citric acid, should give hope to scores of firms facing similar legal challenges, say experts.

HFCS, Sucrose Don't Increase Liver Fat Under 'Real World' Conditions

Apr 2, 2013 A recent study published in the Journal of Applied Physiology, Nutrition and Metabolism finds that the consumption of both high-fructose corn syrup (HFCS) and sucrose (table sugar) at levels consistent with average daily consumption do not increase liver fat in humans, a leading cause of non-alcoholic fatty liver disease (NAFLD).

Fructose: Toxic Sugar or Tortured Logic?

Mar 27, 2013 Americans haven't been told that, after all the fuss, the case against high-fructose corn syrup (HFCS) lacked a smoking gun. There was simply no evidence to show that HFCS — a glucose-fructose disaccharide generally between 42 and 55 percent fructose — is metabolically different from table sugar (sucrose), a nearly identical combo of 50-50 glucose-fructose.

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Press Releases

Statement from J. Patrick Mohan, Interim President of the Corn Refiners Association, on the New York State Supreme Court’s Decision to Invalidate New York City’s Ban on Large Sugar-Sweetened Beverages

Mar 11, 2013

New Study on Fructose Ignores "Real World" Dietary Habits to Make Poorly Supported Claims about Weight Gain

Jan 1, 2013

Caution: New Study Alleging HFCS-Diabetes Link is Flawed and Misleading

Nov 25, 2012

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Upcoming Events

Webinar: What Grocery Retailers Need to Know When Stocking the Shelves:

Consumer Attitudes Toward Sweeteners in Buying Leading Food and Beverage Brands

Partner: Supermarket News
When: May 22, 2013 1:00 PM - 2:00 PM
Presenter: Aron Levin, Ph.D.
Associate Professor of Marketing, Northern Kentucky University
Director, Levin & Associates Marketing Research

Webinar: What Food and Beverage Manufacturers Need to Know:

Consumer Attitudes Toward Sweeteners When Buying Leading Food and Beverage Brands

Partner: Food Business News
When: June 13, 2013 1:00 PM - 2:00 PM
Presenter: Aron Levin, Ph.D.
Associate Professor of Marketing, Northern Kentucky University
Director, Levin & Associates Marketing Research

Event: School Nutrition Association

Where: Kansas, MO
When: July 13, 2013 - July 17, 2013

More Event Info »

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Thank You

Thank you for your interest in learning more about high fructose corn syrup. You will receive email updates on news and information about this safe, versatile sweetener made from corn.

MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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Get the facts you need to make informed sweetener choices with a free lunch and learn presented onsite at your business. We'll share the latest third-party research on HFCS from Mintel, Nielsen and the scientific community.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.