INDUSTRY

Only one group is concerned about hfcs, the question is which one?
Source

Mintel Research Consultancy, October 2012

The facts surrounding HFCS are the same, whether you’re a food and beverage manufacturer, grocer or restaurateur. But how the facts affect your industry differ. The concerns you may have are unique to the goals that drive your business and the pressures facing it. In the Industry section, we address the issues surrounding HFCS that matter to you most. You’ll also find industry-specific links to additional information and resources.

See what outside, expert research on HFCS reveals about actual consumer attitudes and shopping habits. Understand the full extent of costs that go into reformulation. Learn what science says about HFCS and sugar. Gain the facts and insight you need to make informed sweetener decisions.

Whether you’re in the business of making food, selling food or serving it, your sweetener choices will have a big impact on you, your customers and your bottom line.

Free Lunch & Learn: Now Taking Your Toughest Sweetener Questions

Talk one-on-one with independent experts and get answers to your top concerns.

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FACT:
3,200 SKUS = FLAT SALES FOR HFCS-FREE FORMULATIONS

Source

The Nielsen Company, September 2012

"When reading ingredient labels, shoppers are more focused on fat content and calories than the amount or type of added sugar."

Source

Erin Murray, Sr. analyst, Mintel Research Consultancy

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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Get the facts you need to make informed sweetener choices with a free lunch and learn presented onsite at your business. We'll share the latest third-party research on HFCS from Mintel, Nielsen and the scientific community.

Hear the experts. Ask questions. Find answers.

We'll tailor our presentation to fit your schedule and address your top concerns. To sign up, fill out the information below. All fields required.

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.