HFCS-Free: It's Not on Your Customers' Shopping List.
Whether it’s a quick stop for milk and bread or the weekly shopping trip for a growing family, every sale counts in grocery retailing. Rising food prices and shrinking consumer budgets are forcing grocers to run on ever-thinner profit margins. In such a business environment, knowing what matters most to customers is more than a competitive insight. It’s a matter of survival.
So what do shoppers really think of HFCS? Here’s what outside consumer research shows:
For the vast majority of shoppers, HFCS is not a concern.
In late 2012, Mintel, a global provider of market intelligence, conducted a survey on attitudes toward HFCS among a sample of 2,400 primary household grocery shoppers. The survey examined consumer awareness, avoidance of HFCS, food product label-reading habits, message recall about HFCS and purchase decisions. Key findings from the unaided responses revealed:
95% of consumers don't check the label for HFCS.
Fewer than 3% say they are avoiding or reducing their consumption of HFCS.
Shoppers aren’t buying HFCS-free products.
As a part of a comprehensive review of products that switched to HFCS-free formulations, Nielsen shopper data was collected across 3,200 SKUs covering 25 leading brands in beverages, baked goods and prepared foods. Regardless of market strategy, brands that switched to sugar showed continually flat or falling market share.
Get the most from your shelf space.
For you and your customers, every penny counts. So why give up valuable shelf space to products that won’t even make it to checkout? HFCS costs less than sugar. It’s nutritionally equivalent to sugar.1 And when it comes to helping you meet the margins and product turnover your business demands, it has no substitute.
1. American Medical Association, June 2008; Academy of Nutrition and Dietetics, May 2012; Center for Science in the Public Interest, March 2010.