Only 3% of consumers name hfcs when asked to list ingredients they limit or avoid
Source

Mintel Research Consultancy, October 2012

For your consumption

Fact:
Consumers avoid total sugars 7x more than they avoid HFCS.

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Video:
Real-world data shows HFCS and sugar have same effect on appetite

HFCS represents only 1% of social media conversations about nutritional ingredients

Source:

Radian 6 social media report, September 1, 2011, through August 31, 2012.

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"HFCS is simply not a top-of-mind consumer issue."

Source

Mintel Research Consultancy, October 2012

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Government Data:
As HFCS consumption declines, obesity and diabetes rates trend upward.

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THE FACTS

Source:

Mintel Research Consultancy, April 2011

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A person would have to eat 87 bowls of bran cereal

Source:

*Number of servings required to reach IOM1 added sugars threshold (25% of calories2) for a variety of foods. Number of servings = 500 kcal÷ (Sugars content x Reference amount x 4 kcal/g) 1. Trumbo P, Schlicker S, Yates AA, Poos M. Institute of Medicine. Dietary reference intakes for energy, carbohydrate, fiber, fat, fatty acids, cholesterol, protein and amino acids. J Am Diet Assoc 2002; 102: 1621-1630 2. Equals 500 kcal/day for 2000 kcal/day diet

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The 'all-natural' fightback? Judge throws out AriZona Iced Teas lawsuit and blasts 'dilatory' plaintiffs' counsel

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"Why do I see all this conflicting research on consumers and HFCS?"

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MINTEL STUDY:
FEWER THAN 3% OF SHOPPERS SPECIFICALLY AVOID HFCS IN 12 HIGH-VOLUME F&B CATEGORIES

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Mintel Study:
Examines Consumer Concern Across 12 Top F&B Categories

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Welcome

When it comes to sweeteners, making the right choice is critical to your brand and your bottom line.

At Corn Naturally, we'll help you make informed decisions with the latest facts on high fructose corn syrup (HFCS) from leading independent experts, including Mintel, Nielsen, NPD and top members and organizations of the scientific community. Come here for the tools and resources you need to make sound sweetener decisions.

How can Corn Naturally help me?

You may have specific questions and concerns related to your industry. Here's how Corn Naturally can help you find answers.

  • Are you considering a change in sweeteners used in your products? Before you act, get the facts. Find out what consumers really think about HFCS, understand the true cost of reformulation and learn the latest on sweetener science at Corn Naturally.

    For answers on the concerns facing your industry, go to the Food and Beverage Manufacturers page.

  • Wondering how the sweetener debate fits into your retail strategy? At Corn Naturally, you can see what independent, expert research and real-world data reveal about true consumer attitudes toward HFCS and actual purchasing behavior.

    For answers on the concerns facing your industry, go to the Grocery Retailers page.

  • Will adding HFCS-free products to the menu increase sales? Find out what consumers really think of HFCS and how reformulating can impact your operating costs at Corn Naturally.

    For answers on the concerns facing your industry, go to the Chain Restaurants page.